FINE DINING RESTAURANT
TABULA RASA
Online presence • Website design • User Experience
Tabula Rasa is an up and coming restaurant with high expectations of putting themselves out there and connect with the right audience.
TIMELINE 5 MONTHS
ROLE UX CONSULTANT
AUDIENCE ROMANTIC DINNER, BUSINESS LUNCH
HOME PAGE
MONTSERRAT
Tabula Rasa's main priority was to stay classic and traditional, but with a fun twist.
They wanted to break the status quo by bringing a mondern twist to traditional Alicantine gastronomy.
RAGASTA
COLOURS
CHALLENGES
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Maintaining a website is difficult when so many other tasks are a priority
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Tasting menus require a constant update throughout site
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No online presence creates lack of trust among clients
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There are too many social media accounts not controlled by the business
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The majority of clients come from mouth to mouth and not from activity online or by passers
THE MAIN CHALLENGE
The restaurant was losing valuable clients that couldn't call or book a table without an online booking system OR current information about their seasonal tasting menu
DELIVERABLES
STAKEHOLDER INTERVIEW To review and assess problem statement, pain points, goals and budget
QUALITATIVE RESEARCH 5 users that represent the main personas from the business and competitive anaylsis results completed an interview of 1 hour
SITEMAP A card sorting exercise to help understand users priorities and finalise information arquitecture
DESIGN
BRAND STRATEGY Help the business improve their branding and taking over from previous designer
WIREFRAMES From concept to execution, lo-fi designs and UI library was presented to the client
STAFF TRAINING To have a smooth sailing once project handover is done
INSIGHTS AFTER 1ST LAUNCH
Between September 2022 and January 2023, 117,000 users visited the Google Business profile when searching for restaurants in Alicante. That’s a whooping 83.7% more than between September 2021 and January 2022
WINNING THE BIB GOURMAND AWARD
The famous Michelin company has awarded the restaurant for 3 consecutive years of their special Bib Gourmand, a commemoration to restaurants providing high cuality customer service and food at an affordable price.
Only one more restaurant has been given the same awards around the Valencian region.
RE-ASSESSING
THE LAUNCH
1st time launching and advertising the website + updating the social profiles was extermely successful. However, there was some feedback from both the client and the users to look onto the following concerns:
TOO EXCLUSIVE The way in which the restaurant started to be portrayed as was thought of it as too exclusive
SOCIAL MEDIA Management of social media posts, emails and messages from clients from all portals proved to be difficult for the business
RESERVATION SYSTEM The reservation system needed a lot of improvement due to the limited hours the restaurant is open
NEW FEATURES Optimization of gift-cards and online payments, Creation of waiting list, Opening times update, Translation to English
